About Sharaf DG

Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Battuta Mall, Deira City Center, Times Square Center, Union Co-operative - Al Wasl branch, Dubai Mall, Bahrain City Centre Mall, Mankhool and Safeer Mall Sharjah are designed to international standards and are a benchmark in store sophistication and customer friendly design. Sharaf DG, the leading one-stop electronics destination in the UAE is not just an electronics store, but a new lifestyle experience. It has the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more. Sharaf DG is the fastest growing electronics retail brand in Dubai. Sharaf DG is changing the face of electronics retail in the region. It has launched several innovative schemes including the 100% Consumer Finance Scheme and a ‘Free tech check-up’ service from DG Help, where customers can call a special toll free number for a free check up of their PCs, laptops, wireless connections or home theatre systems. It’s long-standing promise to customers ‘If you don’t find it at Sharaf DG, you get it free’ and ‘Lowest Price Guarantee’ which assures customers that the prices of all products sold at Sharaf DG are the same when compared with any other hypermarkets and retail stores located in malls, have contributed to making Sharaf DG UAE’s leading one-stop electronic destination.

• ‘Best Retailer for Marketing/ Promotion’ – Middle East Retail Academy Awards (May ‘08)
• ‘Store Concept of the Year’ - Middle East Retail Academy Awards (May ’08)
• Best Retailer of the Year 2008’ – VAR Magazine
• Best Retailer of the Year 2008 – Channel Middle East Magazine