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About Sharaf DG

Turning a concept into a reality

 

Since its inception in 2005, Sharaf DG has come a long way and achieved many milestones to become one of the leading powerhouse retailers in the region.

UAE’s first ever Big-Box concept started its journey as a 15,000 sq ft electronics store in Dubai. The brand’s perseverance and hard work has paid off with 26 stores in UAE and Bahrain today and more in the offing.

Subsequent to a merger in 2010 with our sister company, Sharaf DG now has formats such as DG4U and DG+ to add on to the Sharaf DG basket. While Sharaf DG4U stores are concept stores, smaller than the traditional large-scale DG outlets and designed to stock only the fastest moving models across all electronic and IT product categories, DG+ boutiques on the other hand are chic and sophisticated stores catering to luxury lifestyle seekers.

 

Widest Choice, Best Value, Trusted Service

 

With over 25,000 electronic products and accessories to choose from reputed international brands, Sharaf DG’s distinctive style of enhancing customer lifestyle has left an indelible mark on the consumers mind, making us a household name to be reckoned with. We pride ourselves on our exemplary service and product knowledge at the store level, coupled with the widest range of electronics available at the best value on display at one location.

 

Key differentiators

 

Our 24 hour ‘Product not available, claim free’ brand promise is a Sharaf DG assurance to customers which ensures that all product availability concerns are met with satisfactorily. Sharaf DG ensures that the products are authorized to avoid any post purchase difficulty faced by customers.

The Sharaf DG ‘best price guarantee’ to customers is another highlight which ensures that customers get the best value for any product across all Sharaf DG stores. In case of customer finding a product cheaper elsewhere, Sharaf DG ensures that the price is matched. It strengthens customers’ trust in Sharaf DG in delivering the best price in the market.

 

Positive Reinforcement

 

Every month over 1 million customers visit our stores to make their purchases and enjoy the exceptional service and ambience that Sharaf DG has become famous for. This is further reinforced by our customers’ and vendors’ endorsement towards Sharaf DG as their premier electronics destination through awards and accolades that we have collected over the years:

 

  • Retail ME 2011: Most admired Retailer of the year: consumer electronics
  • LG retailer awards 2011: Best support and best in-store display across select categories
  • Reseller Awards 2011: Best Retailer of the year by Vendors & Resellers’ choice of channel awards
  • MAF Awards 2011: Anchor Store of the Year
  • MAF Awards 2011: Retailer of the year
  • Dubai Shopping Festival 2010: Innovation Award
  • Middle East Retail Academy Awards 2009: Best Retailer for Marketing/Promotion
  • Middle East Retail Academy Awards 2009: Store Concept of the Year
  • Channel Middle East Award 2009: Retail Company of the year
  • VAR Magazine 2009: Vendor’s Choice Preferred Retailer of the Year
  • ACER Awards 2009: Power Retailer of the Year