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Press Releases

Sharaf DG felicitated at the Sheikh Mohammed Bin Rashid Al Maktoum patron of the arts awards 2012

His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of the Dubai Culture and Arts Authority presented the Sheikh Mohammed Bin Rashid Al Maktoum 'Friends of the Arts' award to Sharaf DG on 9th April 2012 at an awards ceremony held at the Jumeirah Zabeel Saray Hotel.

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'Easy payment Plans Make Sound Financial Sense'

Consumers can now own their desired devices by paying off the cost on a hassle-free monthly basis

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'Dubai's Largest... Abu Dhabi's Largest!... & Now Al Ain's Largest!'

Most admired consumer electronics retailer of the year in UAE, Sharaf DG, opens its 21st store in Al Ain Mall Dubai, United Arab Emirates, 4th November, 2011

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Sharaf DG opens its 21st store in Al Ain!

Sharaf DG is a whole new lifestyle experience in consumer electronics where customers can find the widest range of brands in the region across IT, Mobile, Camera, Home Appliances. etc. For more, visit www.sharafdg.com

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Interview with Mr. Yasser Sharaf- MD of Sharaf DG

Interview with Mr. Yasser Sharaf- MD of Sharaf DG By Abbas Jaffar Ali on April 18, 2011

After multiple locations in Dubai and one even outside the UAE, Sharaf DG, the largest electronics retailer in the UAE opened their first store in Abu Dhabi. We visited the massive 30,000 sq. ft. store located inside Abu Dhabi mall last week where everything was meticulously arranged. At the store, I had the opportunity to sit down and have a casual chat with the Managing Director of Sharaf DG, Mr. Yasser Sharaf. The following are excerpts from that discussion:

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Product not available, Claim free!’... Now in Abu Dhabi

Electronics retail powerhouse Sharaf DG opens store at Abu Dhabi Mall
Dubai, United Arab Emirates, 13 April, 2011: Continuing with its aggressive expansion plans, Sharaf DG, the UAE’s largest electronics retailer, has ventured into Abu Dhabi with the opening its first ever store in the emirate’s well known Abu Dhabi Mall. Located on the second level of ‘I Zone’ in the mall, this more than 30,000 sq. ft. store is the largest electronics store in the emirate. This new store marks another Sharaf DG footprint in a prominent address besides the sixteen existing ones spread across Dubai, Sharjah and Bahrain.

Sharaf DG opens in Bahrain

UAE’s Largest Electronics Store opens first store in Bahrain City Centre Dubai, United Arab Emirates, October 15, 2008: Sharaf DG, the UAE’s largest electronics retailer, has embarked on an ambitious expansion strategy in the GCC by opening its first store outside the UAE on 15th December 08 in the iconic Bahrain City Centre Mall, the largest shopping mall in the Kingdom. The 50,000 square foot Sharaf DG outlet is located on the second level of Bahrain City Centre and marks Sharaf DG’s first venture into other Middle East markets.

Sharaf DG opens electronics destination at Deira City Centre

40,000 sq ft store will be prelude to the launch of Dubai's largest one-stop electronics store at Times Square Centre on Sheikh Zayed Rd (Dubai April 21, 2007):
Sharaf DG, the electronics retail brand of the Sharaf Group is set to reposition itself as the ‘Electronics Destination’ of Dubai by offering residents and tourists a one-stop-shop for all their electronics needs. The ambitious expansion plan kicked-off today (April 21, 2007) with the opening of a 40,000 sq ft store in Deira City Centre.

Dubai’s First Luxury Electronics Boutique Opens at Dubai Marina

DG+ opens outlet in Dubai Marina Mall and repositions itself from high-end audio video store to luxury electronics boutique Dubai, United Arab Emirates, January 13, 2009: Dubai, United Arab Emirates, January 13, 2009: Sharaf DG, UAE’s largest electronics retailer, announced the opening of the second DG+ boutique in the upscale Dubai Marina locale. The chic and sophisticated store catering to luxury lifestyle seekers has extended its product range to include not only the widest range of the world’s leading high-end audio video brands but also very select, top of the range award-winning models of notebooks, hand-phones and photography equipment.

SHARAF DG LAUNCHES DG+ DUBAI’S FIRST LUXURY AV BOUTIQUE

Boutique store to showcase the widest range of the world’s leading high end audio video brands
Dubai, United Arab Emirates, July 3, 2008: Sharaf DG, Dubai’s largest one-stop electronics destination, today announced the launch of DG+, a high-end audio video luxury store, located at Times Square Center in Dubai. The chic and sophisticated signature store catering to audio enthusiasts and lifestyle seekers stocks the widest range of the world’s leading high end audio video brands and provides consultancy by trained acoustic engineers and customized installation.

Sharaf Group Launches Sharaf DG

Dubai, 30th May 2005: Sharaf Group, one of UAE’s largest business houses with interests in shipping, logistics, real estate, retail and several other areas today announced the launch of its new brand identity for its electronics retail brand, which will henceforth be visible as Sharaf DG. Building on decades of excellence in electronics retailing, the new brand will take the group’s commitment of choice, value and trustworthiness to new highs. The first store of the Sharaf DG brand, located at the China Court at Ibn Battuta Mall, was formally unveiled to the press today.

Sharaf DG Unveils Dubai's Largest One Stop Electronics Store

Dubai, May 24, 2007: : Sharaf DG, the fully-owned subsidiary of the UAE-based conglomerate Sharaf Group, today opened the doors of Dubai’s largest ever one stop electronics retail store. In a pioneering initiative, Sharaf DG has launched Dubai’s first ever “Big Box” store with electronics being the “category killer”. The 100,000 square feet single-floor destination located at Times Square Centre on Sheikh Zayed Road marks the beginning of a new era in electronics product retailing.

Sharaf DG Creates History
Dubai’s Largest One Stop Electronics Store draws in over 75,000 shoppers in first 3 days

Dubai, May 29, 2007: Sharaf DG, the fully-owned subsidiary of the UAE-based business Sharaf Group, today announced that its one-stop-shop electronics retail destination which opened officially on May 24, 2007 at Times Square Center on Sheikh Zayed Road stirred up an overwhelming response drawing in over 75,000 shoppers in a span of three days creating retailing history in the Middle East.

Sharaf DG opens ‘Big Box’ in Sharjah
Dubai’s electronics retail powerhouse launches 50,000 sq feet store in the Emirate in Safeer Mall

Dubai, United Arab Emirates, 09th June, 2009: Pursuing its aggressive expansion plans despite the overall recessive market conditions, Sharaf DG- UAE’s leading electronics retailer, extended its footprint and opened a 50,000 sq. ft. store today in Safeer Mall, Sharjah. The launch marks the retailers first entry into the Emirate and takes its tally of stores across the region to nine.